Custom Built Solutions 

Market Research

It all starts with understanding the customer...

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• Research objectives

• Methodology definition

• Target segments

• Research candidates/sources 

• Demographic samples

• Topic definition

• Information collection 

• Information analysis & presentation

• Logistics/time frame 

• Vendor Management 

Strategic Planning

Creativity that leads the way 

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• Executive Summary

• Market/Industry Description

• Growth Potential

• Competitors 

• Target Market Definition

• Product & Service Definition

• Business Model Definition

• Distribution/Sales Plan 

• Marketing Plan Strategies

• Action Plan Tactics 

• Expected Revenues/ROI ​

Advertising

Making an idea profitable

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• Market, competitor and consumer research

• Advertising strategy development

• Creative brief development

• Logo Design and application guidelines for collateral, advertising and business communication

• Communication Platform Development 

• Design, copy write and creative process 

• Media negotiation: print, radio, TV, Internet

• Agency and Budget Management 

• ROI Measurement

Web & Social

The power of NOW:

The world at your fingertips

• Communications Strategy

• Concept & Content Development 

• Design

• Photography

• CMS Site Implementation

• Blog

• Social Media 

• E-mail Marketing 

• Analytics

• Objectives

• Branding

• Audiences

• Platform Selection

• Content Planning/Strategy

• Content Development 
  Calendar Communication

• Resources 

• Listening & Engaging

• Promoting & Networking

• Action Plan/Tactics 

• Measurement ​

Communications

The art of sharing ideas

• Communications Strategy

• Concept & Content Development 

• Design

• Photography

• Print Vendor
  Management 

• Electronic distribution

PR

Building relationships that Work

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• Internal message development

• PR strategy development 

• PR Housekeeping: press kit update, press

• Release writing, photo shoot coordination, product reviews, press pitching, article collaboration, editorial calendar management, media advisory, press conference and press tour coordination 

• Testimonial campaign development 

• Media relations/interviews

• PR training

• Agency and budget management 

• Speaking engagement and presentation/handout design

Project Management 

Delivering like clockwork

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• Objective Definition and Strategy 

• Task Definition and Responsibilities 

• Time Frame 

• Budget & Resource management 

• Team Communications 

• Plan B strategy 

• Revenue Expectations 

• Project Follow- up and Updates