Custom Built Solutions
Market Research
It all starts with understanding the customer...
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Research objectives
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Methodology definition
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Target segments
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Research candidates/sources
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Demographic samples
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Topic definition
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Information collection
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Information analysis & presentation
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Logistics/time frame
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Vendor Management
Strategic Planning
Creativity that leads the way
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Executive Summary
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Market/Industry Description
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Growth Potential
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Competitors
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Target Market Definition
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Product & Service Definition
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Business Model Definition
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Distribution/Sales Plan
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Marketing Plan Strategies
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Action Plan Tactics
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Expected Revenues/ROI
Branding
In-depth analysis to create consistent customer connections
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Values Definition
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Credibility
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Messaging
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Consistency
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UNIQUENESS
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Support
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Loyalty
Advertising
Making an idea profitable
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Market, competitor and consumer research
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Advertising strategy development
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Creative brief development
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Logo Design and application guidelines for collateral, advertising and business communication
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Communication Platform Development
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Design, copy write and creative process
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Media negotiation: print, radio, TV, Internet
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Agency and Budget Management
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ROI Measurement
Web & Social
The power of NOW:
The world at your fingertips
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Communications Strategy
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Concept & Content Development
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Design
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Photography
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CMS Site Implementation
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Blog
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Social Media
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E-mail Marketing
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Analytics
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Objectives
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Branding
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Audiences
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Platform Selection
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Content Planning/Strategy
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Content Development
Calendar Communication -
Resources
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Listening & Engaging
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Promoting & Networking
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Action Plan/Tactics
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Measurement
Communications
The art of sharing ideas
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Communications Strategy
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Concept & Content Development
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Design
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Photography
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Print Vendor
Management -
Electronic distribution
PR
Building relationships that Work
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Internal message development
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PR strategy development
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PR Housekeeping: press kit update, press
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Release writing, photo shoot coordination, product reviews, press pitching, article collaboration, editorial calendar management, media advisory, press conference and press tour coordination
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Testimonial campaign development
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Media relations/interviews
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PR training
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Agency and budget management
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Speaking engagement and presentation/handout design
Business Partner Management
Extending your business
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Values
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Credibility
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Messaging
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UNIQUENESS
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Support
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Loyalty
Project Management
Delivering like clockwork
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Objective Definition and Strategy
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Task Definition and Responsibilities
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Time Frame
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Budget & Resource management
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Team Communications
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Plan B strategy
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Revenue Expectations
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Project Follow- up and Updates
Photography
Because an image says more than a thousand words...
Images that strengthen a communication's campaign