Market Research& Strategic Planning

Market Research:

It all Starts with the Customer

Methodology Overview

  • Research objectives

  • Methodology definition

  • Target segments

  • Research candidates/sources 

  • Demographic samples

  • Topic definition

  • Information collection and presentation

  • Information analysis

  • Logistics/time frame 

  • Vendor Management 

Strategy:

Creative leadership

Methodology Overview

  • Executive Summary

  • Market/Industry Description

  • Growth Potential

  • Competitors 

  • Target Market Definition

  • Product & Service Definition

  • Business Model Definition

  • Distribution/Sales Plan 

  • Marketing Plan Strategies

  • Action Plan Tactics 

  • Expected Revenues/ROI ​

  • Digital Communications Strategy Presentation for Insurance Broker 

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