Custom Built Solutions 

Market Research

It all starts with understanding the customer...

  • Research objectives

  • Methodology definition

  • Target segments

  • Research candidates/sources 

  • Demographic samples

  • Topic definition

  • Information collection 

  • Information analysis & presentation

  • Logistics/time frame 

  • Vendor Management 

Strategic Planning

Creativity that leads the way 

  • Executive Summary

  • Market/Industry Description

  • Growth Potential

  • Competitors 

  • Target Market Definition

  • Product & Service Definition

  • Business Model Definition

  • Distribution/Sales Plan 

  • Marketing Plan Strategies

  • Action Plan Tactics 

  • Expected Revenues/ROI ​

I can help you get started.

Branding

In-depth analysis to create consistent customer connections 

  • Values Definition

  • Credibility

  • Messaging

  • Consistency

  • UNIQUENESS

  • Support

  • Loyalty

Advertising

Making an idea profitable

  • Market, competitor and consumer research

  • Advertising strategy development

  • Creative brief development

  • Logo Design and application guidelines for collateral, advertising and business communication

  • Communication Platform Development 

  • Design, copy write and creative process 

  • Media negotiation: print, radio, TV, Internet

  • Agency and Budget Management 

  • ROI Measurement

Web & Social

The power of NOW:

The world at your fingertips

  • Communications Strategy

  • Concept & Content Development 

  • Design

  • Photography

  • CMS Site Implementation

  • Blog

  • Social Media 

  • E-mail Marketing 

  • Analytics

  • Objectives

  • Branding

  • Audiences

  • Platform Selection

  • Content Planning/Strategy

  • Content Development 
    Calendar Communication

  • Resources 

  • Listening & Engaging

  • Promoting & Networking

  • Action Plan/Tactics 

  • Measurement ​

Communications

The art of sharing ideas

  • Communications Strategy

  • Concept & Content Development 

  • Design

  • Photography

  • Print Vendor
    Management 

  • Electronic distribution

PR

Building relationships that Work

  • Internal message development

  • PR strategy development 

  • PR Housekeeping: press kit update, press

  • Release writing, photo shoot coordination, product reviews, press pitching, article collaboration, editorial calendar management, media advisory, press conference and press tour coordination 

  • Testimonial campaign development 

  • Media relations/interviews

  • PR training

  • Agency and budget management 

  • Speaking engagement and presentation/handout design

Business Partner Management 

Extending your business 

  • Values

  • Credibility

  • Messaging

  • UNIQUENESS

  • Support

  • Loyalty

Project Management 

Delivering like clockwork

  • Objective Definition and Strategy 

  • Task Definition and Responsibilities 

  • Time Frame 

  • Budget & Resource management 

  • Team Communications 

  • Plan B strategy 

  • Revenue Expectations 

  • Project Follow- up and Updates 

See Examples

Photography

Because an image says more than a thousand words... 

Images that strengthen a communication's campaign 

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