THE DORIS A. HOWELL FOUNDATION FOR WOMEN'S HEALTH RESEARCH

The Doris A. Howell Foundation  is a non-profit dedicated to advocating for female representation in scientific research to positively impact women's health. 

 

The organization has three programs to promote women's health:

  • Awards scholarships at the undergraduate and graduate level through their educational partnerships at UCSD, SDSU and USD

  • Partners with academia and community organizations to award  research grants

  • Holds quarterly informational events that relay the latest research and health findings that affect women's health.   


Objectives:  

 

  • Position the Doris A. Howell Foundation as a reliable source in women’s health by documenting the work and impact it has in the San Diego community.

  • Increase the donor base and drive donations to the organization's signature programs. 


Action Plan: 

  • Create and implement a marketing and communications strategy -- new to the organization  

  • Develop new branding guidelines that would bring the Foundation up to speed on current branding trends

  • Introduce the Foundation to the Digital communications world through social media, e-mail marketing and the “Keeping the Women we Love Healthy” blog.

  • Establish communication processes that guarantee a stronger brand: Advertising, PR and Newsletters 

  • Develop content for communications assets

  • Support fundraising efforts 

Results: 

  • Optimized Foundation's communications budget through the use of Social Media. Increased social media presence on Facebook, and established the Linked In page to keep the community informed about women's health 

  • Increased outreach event attendance 

  • Increased donor base and consequently the organization's donations

Strategic and Tactical Plan developmen
Presentations & Training
Carolyn Northrup/Strategic Planning
Carolyn Northrup/tactical planning
Digital Communications 
Social Media 
Keeping the Women we Love Healty Blog 
Blog New.png
E-mail Marketing 
Analytics
Design & Collateral Development 
Newsletter Design & Development
(Print & Electronic)
PR & Media Relations
Press Release Development
(Print & Electronic)
Press Release Devlopment by Carlyn Northrup
Press Release Development by Carolyn Northrup
Testimonial Campaigns
Design by Carolyn Northrup
Desgn by Carlyn Northrup
Design by Carolyn Northrup
Fundraising Support Collateral
Interview by Carolyn Northrup
Media Relations
'Why Women's Health' Flyer
(Print & Electronic)
Event Support 
(Print & Electronic)
Design by Carolyn Northrup
Design by Carolyn Northrup
Buget Management 
2017 Annual Review (Print & Electronic) 
Design by Carolyn Northrup
Design by Carolyn Northrup
Design by Carolyn Northrup
Design by Carolyn Northrup
Design by Carolyn Northrup
2017 Annual Advertising Campaign
Carolyn Northrup
2017 Annual Fundraising Support 
Web Design
Blog Development & Management  
Social Media 
Social
E-Mail Invite Marketing Campaign
Advertising
Advertising
Outreach Efforts through Graphic Content Development 
Creative content developmen specialist, Carolyn Northrup
Creative content developmen specialist, Carolyn Northrup
Creative content developmen specialist, Carolyn Northrup
Creative content developmen specialist, Carolyn Northrup
Creative content developmen specialist, Carolyn Northrup
Creative content developmen specialist, Carolyn Northrup
Creative content developmen specialist, Carolyn Northrup
Creative content developmen specialist, Carolyn Northrup
2018 Infographic sleep lg.gif