THE DORIS A. HOWELL FOUNDATION FOR WOMEN'S HEALTH RESEARCH

The Doris A. Howell Foundation  is a non-profit  organization that  champions women’s health by ensuring that the female gender is included at the research level, which in turn addresses women’s health related issues accurately and not according to male-based research results.  The organization works in three key areas to promote women's health:

  • Awards scholarships at the undergraduate level through their educational partners UCSD, SDSU and USD

  • Partners with academia to award post-graduate research grants

  • Holds quarterly informational events that relay the latest research and health findings that affect women's health.   


Objectives:  

 

  • Position the Doris A. Howell Foundation as THE go – to source in women’s health by documenting the work and impact the Foundation has in the San Diego community.

  • Increase the donor base and drive donations to the organization's signature programs. 


Action Plan: 

  • Create and implement a marketing and communications strategy, which had never been done formally in 20 years 

  • Develop new branding guidelines that would bring the Foundation up to speed on current branding trends

  • Introduce the Foundation to the Digital communications world through social media, e-mail marketing and the “Keeping the Women we Love Healthy” blog.

  • Establish communication processes that guarantee a stronger brand: Advertising, PR and Newsletters 

  • Support fundraising efforts 

Results: 

  • Optimized Foundation's communications budget through the use of Social Media. Increased social media presence on Facebook, and established the Linked In page to keep the community informed about women's health 

  • Increased outreach event attendance 

  • Increased donor base and consequently the organization's donations

Strategic and Tactical Plan developmen
Presentations & Training
Digital Communications 
Social Media 
Keeping the Women we Love Healty Blog 
E-mail Marketing 
Analytics
Design & Collateral Development 
Newsletter Design & Development
(Print & Electronic)
PR & Media Relations
Press Release Development
(Print & Electronic)
Testimonial Campaigns
Fundraising Support Collateral
Interview by Carolyn Northrup
Media Relations
'Why Women's Health' Flyer
(Print & Electronic)
Event Support 
(Print & Electronic)
Buget Management 
2017 Annual Review (Print & Electronic) 
Design by Carolyn Northrup
2017 Annual Advertising Campaign
2017 Annual Fundraising Support 
Web Design
Blog Development & Management  
Social Media 
Social
E-Mail Invite Marketing Campaign
Advertising
Advertising
Outreach Efforts through Graphic Content Development 
Creative content developmen specialist, Carolyn Northrup
Creative content developmen specialist, Carolyn Northrup
Creative content developmen specialist, Carolyn Northrup
Creative content developmen specialist, Carolyn Northrup
Creative content developmen specialist, Carolyn Northrup
2018 Infographic sleep lg.gif
 
Marketing and Communications expertise
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