The Doris A. Howell Foundation  is a non-profit dedicated to advocating for female representation in scientific research to positively impact women's health. 

 

The organization has three programs to promote women's health:

• Awards scholarships at the undergraduate and graduate level through their educational partnerships at UCSD, SDSU and USD

• Partners with academia and community organizations to award  research grants

• Holds quarterly informational events that relay the latest research and health findings that affect women's health.   

Objectives:  

 

• Position the Doris A. Howell Foundation as a reliable source in women’s health by documenting the work and impact it has in the San Diego community.

• Increase the donor base and drive donations to the organization's signature programs. 

Action Plan: 

• Create and implement a marketing and communications strategy -- new to the organization  

• Develop new branding guidelines that would bring the Foundation up to speed on current branding trends

• Introduce the Foundation to the Digital communications world through social media, e-mail marketing and the “Keeping the Women we Love Healthy” blog.

• Establish communication processes that guarantee a stronger brand: Advertising, PR and Newsletters 

• Develop content for communications assets

• Support fundraising efforts 

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Results: 

• Optimized Foundation's communications budget through the use of Social Media. Increased social media presence on Facebook, and established the Linked In page to keep the community informed about women's health 

• Increased outreach event attendance 

• Increased donor base and consequently the organization's donations