Innovations in Women's Health

La Jolla Institute for Molecular Medicine

The initiative was created to create awareness of research needs for women and the impact is had in their health.

Objective: 

  • Strengthen newly created health research foundation Innovations in Women's Health

  • Drive attendance to seminar

  • Recruit program committee members 

  • Increase corporate and individual memberships

  • Ensure event and information quality

  • Promote the Research Institute housing the foundation 

Action Items:

  • Develop and implement communication guidelines for the Institute’s outreach program Innovations in Women’s Health Research.

  • Translate the Foundation's mission and purpose into a communications piece

  • Work with sponsors on specific communications plans 

  • Capitalize on Program Director's scientific relationships and translate them into fundraising opportunities 

  • Create the quarterly semester's packet: Invitation, e-blast and newsletter

  • Implement project management disciplines 

  • Document events through photography

  • Implement PR practices that support the Institute’s visibility in the community.

Efforts led to the increase of partner sponsorships by 35% and event turnout by 20%. 

Marketing and Communications Plan 
PR
Fund Development Support 
Event Support 
Newsletter Content Development & Design 
Marketing and Communications expertise
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