The initiative was created to create awareness of research needs for women and the impact is had in their health.

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Objective: 

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• Strengthen newly created health research foundation Innovations in Women's Health

• Drive attendance to seminar

• Recruit program committee members 

• Increase corporate and individual memberships

• Ensure event and information quality

• Promote the Research Institute housing the foundation 

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Action Items:

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• Develop and implement communication guidelines for the Institute’s outreach program Innovations in Women’s Health Research.

• Translate the Foundation's mission and purpose into a communications piece

• Work with sponsors on specific communications plans 

• Capitalize on Program Director's scientific relationships and translate them into fundraising opportunities 

• Create the quarterly semester's packet: Invitation, e-blast and newsletter

• Implement project management disciplines 

• Document events through photography

• Implement PR practices that support the Institute’s visibility in the community.

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Efforts led to the increase of partner sponsorships by 35% and event turnout by 20%. 

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