US Financial Management, 2007-2009 

 

Breaking free from debt!  The strategy for USFM (Debt Negotiation Company) consisted in go-to- market strategies that started with branding efforts and concluded with the implementation of ROI processes that allowed for targeted communication and marketing programs: 

 

• Branding: Update image and content throughout the diverse marketing channels for four markets -- English, Spanish, Chinese & Vietnamese. 

• Drive Sales:  Utilize the various marketing channels consistently and according to both market requirements and branding guidelines. 

 

The main activities for this campaign included:

 

• Optimize the marketing operations budget

• Lead efforts to update communications to be FTC-compliant 

• Create consistency to strengthen the brand with messaging that could be used in all 4 markets: "It doesn't hurt to ask..."

• Set graphic design guidelines  

• Design advertising, PR and customer oriented campaigns. 

• Implement SEO/PPC efforts to increase lead generation while maintaining operating costs. 

Efforts resulted in an average of 10% sales increase yearly while optimizing the Marketing budget by 25% .