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Connecting Cultures: Why marketing to Hispanics is a must...

I can help you get started.

Quick Stats about the Hispanic Market: 

Hispanics in the US:

  • Hispanic consumers are one of the most influential and fastest-growing economic forces in the U.S.

  • The Hispanic market would rank as one of the largest economies in the world if it were a country

  • It is estimated that roughly 68 million (or 20%) people living in the US are Hispanic  

  • Hispanic purchasing power reached between $3 to $4 trillion annually as of 2026 

  • Hispanic consumers account for ~15% of consumer spending

  • Their purchasing power has grown faster than other non-Hispanic groups, increasing roughly 87% from 2010-2020

  • One in five people in the US is Hispanic

Hispanics in California:

  • The Hispanic population in California is estimated to be 16.2 -41-42% of the state population-  with an estimated $900 BILLION dollars in spending, 

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Hispanics in San Diego

  • 35% of the population in San Diego County is Hispanic, with an estimated $70-$90 BILLION dollars in purchasing power.

  • San Diego is considered to be the most-affluent Hispanic market in the U.S.

How are you targeting the

Hispanic Community today? 

 

To reach the Hispanic customer, you need to understand the many facets of the Hispanic culture.  

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We are a culture of color that comes from viewing the world with different eyes. Color represents all shades of life. You can see life in everything we do - our music, our art, our food...  color is our history!

 

We are a culture of passion, and NOTHING says "passion" more than a game of soccer and a cold beer. We have a passion for life. We work with passion.  We love -and hate- with passion. . 

 

But most important, we are a culture of pride: in our heritage, our country, our family and friends and our work. 

 

Communicating with Hispanics takes so much more than just learning the language. It's living the culture! 

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Sources:

  • USA Facts 

  • UCSB.edu

  • Census.gov

  • Public Policy Institute of California (PPIC)

  • Statista

  • California Hispanic Chamber of Commerce

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Content Development
Digital Communication Strategy Development 
Content Developmen in Spanish
Speaking Engagements & Interviews in Support of a Brand
Speaking to Hispanic audiences effectively
Advertising
Hispanic Advertsing Consultant in San Diego
Editorial Collaboration 
Content Strategy and Development 
Carolyn Northrup Hispanic Consultant
Testimonial Campaign

The objectives of this project were to support the company in effectively communicating its achievements through activities that strengthened its image, while achieving an endorsement from the Government of the City. The communication program consisted of helping the RPP organize an event that was targeted to all state registries and support it with communication material.  

 

As a result, SyC obtained exposure as a preferred IT solutions provider for government contracts.  It became a valuable sales tool that ultimately was endorsed by the City’s Office, helping the company maintain its brand awareness and positioning. This testimonial piece became part of the company’s sales portfolio.  

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