Connecting Cultures: Why marketing to Hispanics is a must...

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Quick Stats about the Hispanic Market: 

Hispanics in the US:

  • It is estimated that, out of the 326 million people in the US, 58 million (or 18%) are  are Hispanic  

  • Hispanic purchasing power reached $1.4 trillion in 2016

  • One in six people in the US is Hispanic

Hispanics in California:

  • The Hispanic population in California is estimated to be 15.3 million, with an estimated 320 BILLION dollars in spending, 

Hispanics in San Diego

  • 32% of the population in San Diego County is Hispanic, with an estimated 13 BILLION dollars in spending.

  • San Diego is considered to be the most-affluent Hispanic market in the U.S.

Fact:  The purchasing power of California's Hispanics totaled     

320 BILLION dollars in 2017.

 

How are you targeting the

Hispanic Community today? 

 

To reach the Hispanic customer, you need to understand the many facets of the Hispanic culture.  

We are a culture of color that comes from viewing the world with different eyes. Color represents all shades of life. You can see life in everything we do - our music, our art, our food...  color is our history!

 

We are a culture of passion, and NOTHING says "passion" more than a game of soccer and a cold beer. We have a passion for life. We work with passion.  We love -and hate- with passion. . 

 

But most important, we are a culture of pride: in our heritage, our country, our family and friends and our work. 

 

Communicating with Hispanics takes so much more than just learning the language. It's living the culture! 

Content Development
Digital Communication Strategy Development 
Content Developmen in Spanish
Speaking Engagements & Interviews in Support of a Brand
Speaking to Hispanic audiences effectively
Advertising
Editorial Collaboration 
Content Strategy and Development 
Testimonial Campaign

The objectives of this project were to support the company in effectively communicating its achievements through activities that strengthened its image, while achieving an endorsement from the Government of the City. The communication program consisted of helping the RPP organize an event that was targeted to all state registries and support it with communication material.  

 

As a result, SyC obtained exposure as a preferred IT solutions provider for government contracts.  It became a valuable sales tool that ultimately was endorsed by the City’s Office, helping the company maintain its brand awareness and positioning. This testimonial piece became part of the company’s sales portfolio.  

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