Connecting Cultures: Why marketing to Hispanics is a must...
Quick Stats about the Hispanic Market:
Hispanics in the US:
It is estimated that, out of the 326 million people in the US, 58 million (or 18%) are are Hispanic
Hispanic purchasing power reached $1.4 trillion in 2016
One in six people in the US is Hispanic
Hispanics in California:
The Hispanic population in California is estimated to be 15.3 million, with an estimated 320 BILLION dollars in spending,
Hispanics in San Diego
32% of the population in San Diego County is Hispanic, with an estimated 13 BILLION dollars in spending.
San Diego is considered to be the most-affluent Hispanic market in the U.S.
Fact: The purchasing power of California's Hispanics totaled
320 BILLION dollars in 2017.
How are you targeting the
Hispanic Community today?
To reach the Hispanic customer, you need to understand the many facets of the Hispanic culture.
We are a culture of color that comes from viewing the world with different eyes. Color represents all shades of life. You can see life in everything we do - our music, our art, our food... color is our history!
We are a culture of passion, and NOTHING says "passion" more than a game of soccer and a cold beer. We have a passion for life. We work with passion. We love -and hate- with passion. .
But most important, we are a culture of pride: in our heritage, our country, our family and friends and our work.
Communicating with Hispanics takes so much more than just learning the language. It's living the culture!
Digital Communication Strategy Development
Speaking Engagements & Interviews in Support of a Brand
Speaking to Hispanic audiences effectively
Content Strategy and Development
The objectives of this project were to support the company in effectively communicating its achievements through activities that strengthened its image, while achieving an endorsement from the Government of the City. The communication program consisted of helping the RPP organize an event that was targeted to all state registries and support it with communication material.
As a result, SyC obtained exposure as a preferred IT solutions provider for government contracts. It became a valuable sales tool that ultimately was endorsed by the City’s Office, helping the company maintain its brand awareness and positioning. This testimonial piece became part of the company’s sales portfolio.