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Women's Health Research Awareness
Gender differences have everything to do with women's health. The Doris A. Howell Foundation promotes women's health by championing awareness on the inclusion of women's health at its basic level: research. Documenting the impact the organization has in the community through traditional and digital communication efforts support the fundraising efforts and drive donations.
Bio-technology & Retail
New advances in dehydration and preservation processes based on a vegetable-based protein gave MCR Innovations and Packaging a unique competitive advantage in the food management and retail industry. Access to the new products took place with the creation of the Green Health brand: Green due to the products packaging, and health for the benefits of the products.
Also known as T-Tape, the irrigation company needed to introduce its recent partnership with an agricultural IT firm. By incorporating drip irrigation products and services into the company's offerings, and working on aggressive PR and channel management programs, the company successfully launched the IAT program and exceeded its sales forecast for that year.
One of the largest Value Added Re-sellers and Systems Integration companies in Mexico, SyC won an overall market share of 40%, generating sales of a little over 100 M in 2000 through continuous branding efforts using effective PR and Advertising strategies.
USFM offered debt negotiation services -mainly credit card debt- directly with banks and credit card institutions. Public Relations, Advertising, Content Development and SEO strategies for the company’s website, in conjunction with the use of exceptional bilingual skills, strenthened the branding efforts. Leads generated from the campaign yielded an overall profit growth of at least 4% in 2 years.
The "Innovations in Women's Health Research Series" was the Institute's Outreach Program focused on latest research in women's health. The use of effective communication tools, project management and design led to favorable Institute and Series brand positioning, increasing media exposure and event participation and donations.