Partner Relations

Extending your Brand

Methodology Overview

 

  • Sales/Distribution Strategies  and Expected ROI

  • Channel Selection and  Sales Strategy. 

  • Co-op Marketing Program Development & Budgeting: Advertising, PR, Tradeshows.

  • Channel Management Operations: 

    • Contract Development 

    • Pricing and Discounts 

    • Inventory

    • Territories

    • Channel customer base data evaluation 

    • Forecasting

    • Strategy presentations  

  • Channel Relationship Management: Liaison Between Distributor and Manufacturer

Part of the company's introduction to new drip irrigation technology consisted of establishing channel programs with clear sales objectives that would reinforce the brand and extend the company's sales capabilities nationally.

 

For more information on the complete marketing program, click here

As a successful IT VAR and Systems Integrator, Solutions Integrator, SYC couldn't be left behind in the new e-commerce trend just picking up in Mexico. 

Strategy: 

  • Capitalize on business partner relationships to launch an e-commerce site that would allow: 

  • Negotiate systems and parts inventories 

  • Sell mid-to high end servers through the e-business site

  • Implement the system integration through SyC 

  • Excel in service by  reducing the time of service (instead of placing an order to the US and waiting for 3 weeks for the part to finally be imported and installed)  

Action Items for Mexmart.com:

  • Market Research that  allowed to propose a viable service at market price

  • Logo Design an website conceptualization 

  • Business Plan Development for end consumer and enterprise customers 

  • Re-designed the logo, and the website 

  • Development of  communications programs that included collateral production, Advertising, PR, promotional programs  and participation in tradeshows.  

Results: 

  • Exceeding overall business expectations for the e-commerce site, billing 10% over expected sales 

  • Generating business for the company’s service business unit by providing valuable sales leads for the installation and maintenance of technical parts

  • Successfully negotiating consignment inventories, reducing operating costs by 20% 

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