Carolyn Northrup
Connecting Cultures
Marketing & Communications
Professional Profile
Stand out from the crowd
I can help you get started.
About...
I am a marketing and communications executive in the business of connecting cultures.
Whether it be the Hispanic culture with the American culture, or the cultures of marketing and sales, donors and non-profits, strategies and tactics, companies and vendors, or messages and media, I deliver the right message, for the right need, at the right time, in English and in Spanish.
Supported by research, data and an extensive career, I make it possible for organizations to improve, maintain and grow their branding with effective marketing and communications strategies and tactics.
PR
Building relationships that Work
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Internal message development
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PR strategy development
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PR Housekeeping: press kit update, press
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Release writing, photo shoot coordination, product reviews, press pitching, article collaboration, editorial calendar management, media advisory, press conference and press tour coordination
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Testimonial campaign development
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Media relations/interviews
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PR training
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Agency and budget management
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Speaking engagement and presentation/handout design
Project Management
Delivering like clockwork
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Objective Definition and Strategy
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Task Definition and Responsibilities
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Time Frame
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Budget & Resource management
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Team Communications
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Plan B strategy
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Revenue Expectations
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Project Follow- up and Updates
Photography
Because an image says more than a thousand words...
Images that strengthen a communication's campaign
